Turning SEO content into measurable business results
As part of the content and SEO strategy at BrainFinance, I helped develop and optimize content around high-intent search topics, using pillar-and-cluster strategies, local SEO, competitor research, and performance data to guide what we created and improved. From March through July 2026, this work generated roughly 590K organic impressions and 5,700 clicks, with several content clusters contributing directly to sign-ups and loans.
- ~5,700 organic clicks generated by the March–July 2026 content batch, from approximately 590K impressions.
- 129 sign-ups and 52 loans generated by the five-page Cash Advance content cluster, which accounted for roughly 40% of all clicks in the content batch.
- One article, “$100 Cash Advance Canada,” generated 1,595 organic clicks, 93 sign-ups, and 42 loans on its own.
- 102 local pages were created or rewritten, resulting in a 40% increase in organic clicks and a CTR increase from 0.47% to 0.61%.
- The Alberta local-page cluster generated 1,121 clicks, 78 sign-ups, and 46 loans, with Calgary and Edmonton accounting for 678 combined clicks.
- The E-transfer cluster generated 785 clicks, 37,729 impressions, 26 sign-ups, and 6 loans, with a 2.08% CTR.
- Competitor-intent research targeting searches around Koho alternatives generated 7 sign-ups from a newly created page.